Get your website developed and designed (Will discuss these differences in another blog)? You want additional attention given to every detail to function optimally to serve its objective. Here are some important rules to follow to make sure your website performs admirably.
Do not use a splash page.
Splash pages are the first pages you see pop up when you arrive at a website. They frequently have attractive pictures with words like “welcome” or “click here to enter.” Do not allow this to be your visitors’ reason to bounce off your website! You want to give them the value of your site up front without the splash page.
Do not use an excessive banner ad.
Even the least internet-savvy person have trained themselves to ignore banner ads. So, you will not be consuming valuable website space, instead, provide more valuable content and construct related associate links into your content, and let your visitors perceive that they want to buy instead of being thrust to buy.
Have clear navigation.
You have to provide straightforward navigation so that even a young kid will know how to use it. Stay away from complex Flash-based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
Have a clear indication of where the user is.
When visitors are genuinely engaged in browsing your site, you will want to make sure they comprehend which part of the site they are in at that second. That way, they will be able to window-shop pertinent information or navigate any section on the site easily. Don’t frustrate your visitors because confusion means they will BOUNCE!
Avoid using audio on the website.
If you want your visitor to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on your website. If you insist on adding audio, make sure to allow control over it, such as volume or muting controls.
