Ways to Keep Visitors Coming Back
To be successful at having your website online, depend on recurring visitors. Visitors are easier to transform into spending customers because the more often they return to your site, the more trust they have in you and your website. This creates your brand credibility. Hence, keep your visitors coming back to your site with the following methods:
Have a forum, Group, or CRM system in place.
When you start a forum, Group, or CRM system, you are presenting your visitors a community to voice their opinions and interact with others. Keep! in mind all of them are visitors or customers of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
Start a weblog (blog)
Keep an online publication, or ordinarily known as a blog, on your site and keep it updated with the latest news about yourself with a focus on your brand (ONLY!). Your visitors or customers are curious, and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real-life person behind the website.
Carry out polls or surveys
Polls and surveys are other forms of interaction that you should consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are relevant to the target market of your website. Keep them interested to find out about the results.
Hold puzzles, quizzes, and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner keeping people trying continuously to earn the prize.
Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!