Deese Marketing Association


  Pay-per-click (PPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. This is how PPC Search Engines function. These engines take listings and rate them based on a proposal amount the site proprietor […]

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  • 6 Benefits of Predictive Maintenance in Fleet Management January 24, 2025
    Keeping vehicles running smoothly is the name of the game in fleet management. Downtime costs money, disrupts schedules, and affects customer satisfaction. (It also draws the scrutiny of upper-level management, which is never a good idea.)  That’s where predictive maintenance comes in. It gives you a proactive approach that leverages data and technology to forecast... […]
    Kimberly Zhang
  • Rental Software for Property and Equipment Rental Business January 13, 2025
    The rental industry is a high-demanding one in recent decades. Convenience in accessing premium items may lead to familiar rental ventures. Among many use cases, the property and equipment rental business is the most reliable and the most needed.  Digitization in such industries brings new choices for the owners and the rentee. Rental software is... […]
    Vignesh Palanivel
  • Online B2B Marketplaces: A Game-Changer for Industrial E-Commerce January 13, 2025
    The rise of online B2B marketplaces has transformed how businesses operate in the industrial sector. As a digital platform connecting buyers and sellers, these marketplaces have become the cornerstone of modern industrial e-commerce. Whether you’re a small business or a multinational corporation, leveraging a  B2B marketplace platform can unlock unprecedented opportunities for growth and efficiency.... […]
    Slyvia Dougherty

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