Marketing Proposal Draft

Proposal presented by: Deese Marketing Association

Delivered on: {date_submitted} | Submitted by: {user_assigned}, {company_name}

OVERVIEW & GOALS

Dear Ms. Jones,

Marketing is all about connections. Connecting the right message with your target audience, connecting your solution with their pain point, and connecting your business goals with the desired results.

Here at {company_name}, we’re pros at making connections (fun fact: our favourite hobby is Dot-to-Dot). We’ll help you define who your most lucrative target audience is, develop messaging that speaks to them directly, position your product or service as THE can’t-live-without solution, and make it easy for them to engage and buy.

Once we’re able to dig in a little deeper, we’ll create a customized plan of attack that makes sense for your audience, your industry, and your goals. It could be a mix of product development, market research, branding, online and offline advertising, public relations, and content marketing.

Connections are also about relationships. And our relationship with our clients is both a priority and a point of pride.

So, let’s start making connections, and watch your business grow.

Sincerely,

{user_assigned}

{user_title}, {company_name}

SCOPE OF SERVICES

Step 1: Defining Your Product or Service

What’s the big idea? This is where you educate us – about your products, your services, and what makes you tick as a company. We listen carefully and work with you to define the customer experience – from first contact to maintenance and retention.

Step 2: Understanding Your Market

Where does it hurt? You have the solution – the key is to pinpoint exactly where the problem lies. It’s all about research. Our job is to work with you to identify the clients and customers who need and want what you have to offer, analyze your competitors, and find the sweet spot where long-term customer relationships grow.

Step 3: Identifying and Engaging Your Target Customers

So what? Now that we know what’s special about you, the matchmaking begins. Winning clients and customers is a courtship process, and we’ve got you covered from first date to going steady. Like any healthy relationship, it’s a two-way street. We’ll listen more than we talk, and build trust the old fashioned way through dialogue and evidence-based decisions.

Step 4: Creating Your On- and Offline Communications and Promotion Strategy

What do YOU need? There’s a lot of noise out there. We don’t sell you a canned marketing strategy full of check boxes – we draw on years of experience and a sincere belief in what you do and create a tailored and tactical approach to marketing your product or service.

{company_name} offers a full slate of integrated services:

advertising
public relations
reputation management
on- and offline content creation and management
events
digital, print, and broadcast media
social media
sponsorship advice

Once we’ve built a foundation of facts, we’ll find the perfect communication mix to reach, engage and persuade your target market.

Step 5: Analytics – Measuring and Assessing Results

Where’s the beef? Our work here is done when we can show you – on paper – the tangible results of your investment. Whether it’s pageviews, website visits, conversion of prospects, or the bottom line, we’re confident that Agency Co.’s marketing strategies quite literally pay off. We’ll work with you to set goals and meet them, tweaking plans and tactics along the way.

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