Accounting Proposal – Deese Marketing Association
Deese Marketing Association

Accounting Proposal

Proposal presented by: Deese Marketing Association

Are you looking to Increase your accounting leads with a NEW website?

Introduction

The objective is to increase the number of new leads through the website. We’ll do this by doing two things:

Firstly, figure out the real value you provide beyond the mechanics like ‘tax advice’ and create some consistent messaging to use throughout your entire brand that speaks to your audience. 

Secondly, employ modern lead-generation tactics. Your conversion rate is currently less than you may want. We’d like to get that up to your desire number of clients. 

We have explained more about how we plan to achieve this in the next pages.

Please read through the information carefully and, if satisfied, you can use our ‘E-Sign’ system right here in your proposal to accept and get started!

Having designed many websites in our years of service and many being similar to your situation, there are several components to your site we will design which would benefit you greatly.
HOMEPAGE

A solid call to action attracting email subscribers from which a slow burn relationship will be formed.

ABOUT

We suggest new team photos and action shots of people working.
These are great and far better than stock photos which unfortunately litters your industry.

CASE STUDIES

Listing clients are great, testimonials are better but giving it some context in a case study is considerably better.
A range of case studies will serve you for years to come.

SERVICES

This should be split up into the primary reasons people buy your services, with labeled headers to match.
For example ‘Bookkeeping,’ ‘Saving Tax’ and ‘Audits.’  Doing this means people can relate your headers to solutions to their problems in a fast and effective manner. 

CALL TO ACTION

We’ll strategically place a contact form at the bottom of each page that makes sense. 

PROCESS

How do you work? What’s required of your clients? It’s worth detailing your process in advance.

PRICING

It’s worth giving an indication of your pricing. This will typically reduce the number of inquiries but increase the quality a huge amount. We can test the effect of this page being on the site.

RESOURCES

In this day and age, it’s vital to give away content and advice in advance in order to “win people over” that you’re the right company for the job. Frequently asked questions from the kinds of clients you want more of is a great place to start when thinking about what content to produce.

Step 1  Design interview

We need to get to the bottom of who you are, what you stand for, and who you stand beside.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.

Step 2  Design presentation

A new design concept will be designed. Naturally, there will be a common theme but we try to think outside the box and come up with something that isn’t obvious. This is often where the best ideas come from. 

We’ll go through these options and decide which direction to take and any adjustments.

Step 3  Website content

Now we have your design locked-in, we can begin to construct the website. We will be in touch with you to help put your ideas down through the “voice” of your new brand. 

Any photos will need to be gathered at this stage.

Step 4  Website build

Using everything we’ve gathered, your website is built. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set. Optionally you will be able to follow in the progress of your website creation, so, you can make on the spot changes or adjustments to fit your visual concept.

Any amends are made at this stage.

Step 5  Launch

The launch process is a carefully considered one. We need to ensure email addresses don’t go down, the site doesn’t have any downtime, any old links are re-directed to the new pages, and several other things. 

This is something we’ve done many times before. We operate to a checklist that we’ve curated over the years and it’s not failed us once.

We always launch late at night to give us the best chance of getting any issues ironed out.
You can sleep easy knowing we’ll be on-call over your launch to ensure everything goes according to plan. 

In total, it will take us between 3 – 8

weeks to get your website live.

DMA Case Study | David Guitard Record Label

Goals

Davide Guitard Record Label needed a re-brand and a new website. They’d been around for over 20 years and operated with the same marketing material they started with. The only new business inquiries were from referrals. They had a website but it hadn’t been touched in over 10 years.

Proposed Solution

Re-brand the label. Same name, but new logo and color scheme along with a new website with an emphasis put on bringing in new leads.

Result

After 8 weeks of launching the new site, they’d gone from 0 leads a week from the website to an average of 4 to 8 each week. On average, they were converting 1 in 5 inquiries.

At this current rate that means instead of bringing on 1 new client every month, they’re bringing in 1 new client every week. David Guitard record label’ fan had this to say:

The Cost

Below you can find the one-off cost of our web design services. 
This is paid upon signing of your proposal and allows us to get straight on with developing your website (in-line with aspects outlined in the Process and Timelines page) and getting your business the boost you are looking for.

WEBSITE DESIGN
Design and development of your new website
$1,200
HOSTING w/domain email
Email for your entire company and hosting for your new website. Website maintenance included.
$25.00 / Monthly
TRAFFIC REPORT
OPTIONAL
Detailed traffic report to show visitors, bounce rates, and most viewed pages
$20.00 / Monthly
Website Design Total: $1,200
Monthly Hosting w/ Maintenance (add Traffic Report) Total: $45.00/ monthly

Like most business purchases, there is always a level of risk and uncertainty in the success of a project.
We want to completely remove that risk from you and place it on ourselves.

In short, if we don’t do what we say we’re going to do… then you don’t pay. Sound fair?

Here’s how it works

The entire purpose of this project is to brand your business online with a professional custom design website.
The branding is something you want to do but it’s also required to achieve the level of success we are both demanding from the new site.

So, here is our guarantee to you:

‘If your new website doesn’t meet your visual you want then you don’t pay for the website’

If you would like to join us and become a client then we’d be delighted to have you.

 

Next steps

1.   Sign below by typing your name and hitting ‘Sign Proposal.’

2.   We’ll arrange the initial interview where we’ll gather all the details we need.

3.   We’ll be in touch with your invoice details and will set up billing.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

To Accept, Type Your Full Name Below

    Hello. Welcome to Deese Marketing Association Network. We are located between Monroe and Charlotte, North Carolina. We are a Website design, hosting, and marketing agency. We specialize in helping our clients to recognize that having the correct branding and marketing campaign online that will convert leads. That is what we are all about.

The www.deesemarketingassociation.com/ Web Site (the “Site”) is an online service provided by Deese Marketing Association (DMA), subject to your compliance with the terms and conditions set forth below. PLEASE READ THIS DOCUMENT CAREFULLY BEFORE ACCESSING OR USING THE SITE. BY ACCESSING OR USING THE SITE, YOU AGREE TO BE BOUND BY THE TERMS AND CONDITIONS SET FORTH BELOW. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS AND CONDITIONS, YOU MAY NOT ACCESS OR USE THE SITE OR SOLICIT FOR SERVICE IN PERSON OR ONLINE.

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