Deese Marketing Association
Business Plan: Customer Analysis

Target Customers

Detail the variables that describe your target customers below.

For example, for "Age" you can specify "ages 18-34" if that's your target

If you are a dating company, you might check "Marital Status" and then specify "Not Married"

If you are selling to businesses and you select "Business Size" you might specify that you focus on serving "Small to medium-sized businesses with 1 to 100 employees"

If you select "Activities" you might specify that your target customers like to ski, mountain bike, or watch television

Below are several demographic (e.g., age) and psychographic (e.g., values) variables to describe your target customers.

Check the box next to each area that defines your target customers. *

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