Web Design Proposal
Prepared by:
John Deese | Deese Marketing Association
Prepared for the project:
Your Website Development / Re-Development
Introduction
On behalf of the entire team here at Deese Marketing Association, I want to thank you for the opportunity to earn your business as your provider of web design & hosting services. There are thousands of companies offering these services that you could choose, and yet here we are, with an opportunity to earn your business. I cannot understate how much we appreciate being able to put this proposal in front of you today.
At Deese Marketing Association we believe in standing out. We stand out as a web design company by insisting on pushing the boundaries of website performance, and by delivering work of the highest quality on-time and on-budget.
Our mission to stand out doesn’t stop with our internal goals. After all, our clients’ satisfaction is what keeps our doors open, and helping you stand out is the best way to make sure you’re completely satisfied. We’re committed to helping your brand stand out in a crowded market, against a sea of hungry competitors.
I’ve included a lot of detail in this proposal because I want to make it abundantly clear that Deese Marketing Association is the best web design company in business today. You’ll find details regarding the functionality of your future website, our web design process, testimonials from past Deese Marketing Association clients, and detailed project pricing.
We’ve included all necessary terms of the agreement at the end, and when you click the accept button at the end, turns it into a binding project, allowing us to move forward with your web design project immediately.
Your Website
After reviewing your current website, I found that you can take your present business model to another level with a branded website. We can develop a vision for your website that we feel will greatly improve your overall branding, expand your digital marketing efforts, and increase the volume of leads generated for your sales team.
Your website will include the following pages:
- Page 1: Home:
- Top Fold – Introduction to Pineville Rug Gallery.
- Middle Fold – Scrolling Gallery of Images.
- Effects: Fade in and out transitions.
- Bottom Fold – Introduction to staff and associates.
- Page 2: Blog
- Curation of content focusing on education of Persian rugs and their care. (RSS content feeds).
- Current events and special sales. Content and sales banners and images provided by staff of Pineville Rug Gallery.
- Page 3: About
- Let’s talk about the history of your business, from birth to current.
- Page 4: Contact
- Contact email Integration
- Make an Appointment Integration.
- Things you like your customers to know before purchasing products or services to make their experience efficient and smooth. (Other words, questions you like to have your customers think about before entering your business).
- Consultation appointment section (booking).
- Google Mapping.
- Newsletter subscriptions.
- Social media section to share and like.
- Page 5 Ecommerce (Shop): Our Rugs (with dropdown categories)
- Main Page: Talk about the various types of Persian Rugs.
- Page 1 dropdown: Antique / Vintage.
- Page 2 dropdown: New / Fine.
- Page 3 dropdown: Persian Rugs
- Page 4 dropdown: Turkish Rugs
- Main Page: Talk about the various types of Persian Rugs.
- Page 6 Restoration / Cleaning Services
- Main Page: Talk about the process for Restoration and Cleaning services.
- Page 1 dropdown: Cleaning Services
- Page 2 dropdown: Restoration Services
Here are some features we can add to your website to make it more interactive and engaging. Our programs, apps, and plugins are very secure and always maintained with current PHP, SQL, and SSL for your website security.
1. Feature: Integrate scheduling application.
- Plugin: Bookly
- Bookly is a free scheduling plugin for WordPress that allows accepting online bookings on your website and automating your reservation system. Manage your booking calendar, services, client base, save time and money – all in one place. Join more than 30,000 businesses all around the world that have already automated their online booking system!
- Plugin: Bookly
2. Feature: The Events Calendar
- Plugin: The Events Calendar
- While reviewing your profile, we concluded that your site can use event management. Whether your vision is big or small, you’re in good company. Hundreds of thousands of small businesses, musicians, venues, restaurants, and non-profits are publishing and promoting their in-person and virtual events with The Events Calendar. Our plugins have also been scaled to work on large networks for Fortune 100 companies, universities, and government institutions.
- Plugin: The Events Calendar
3. Feature: Photo Gallery
- Plugin: NextGEN Gallery
- Provides three main gallery styles (slideshow, thumbnail, and image browser galleries) and two album styles (compact and extended), all of which come with a wide array of options for controlling size, style, timing, transitions, controls, lightbox effects, and more.
- Plugin: NextGEN Gallery
Our team is good at WordPress development. Based on your needs, we think WordPress is the best platform for your website. To be reliable and scalable, we’ll host your website on our dedicated server.
Our Development Process
We develop websites using a structured approach. We make sure every project is delivered on time and on budget. Here’s what to expect when your web design project starts:
- Initial Planning
- Wire-framing
- Mock-ups
- Copy & Graphics
- Development
- Testing
- Deployment & Optimization
Initial Planning
The first step is to create a set of design and technical specifications with your team. This roadmap shows you where you’re going in the web design process.
Wire-framing “Theme selection / Layout”
Wire-frames are your first chance to see your website. They show the layout, but not the details.
Mock-ups
Once all site mock-ups are done and approved, we’ll do site mock-ups. These add color and detail to the initial wire-frames, giving us a stronger visual representation of the final product.
Copy & Graphics
After we agree on a final design, our team will develop your site. We’ll make sure your copy and graphics are perfect. Then we’ll do SEO and research to find the best copy and images for your website.
Development
At the same time, we’ll kick off the technical side of the web design process. This will include deploying your CMS, creating your custom theme and page designs, and setting up your website’s analytics.
Testing
Our writers, designers, and developers finish their work. Then our Tech Support team tests your site’s performance and reliability. We do this by using different tools to benchmark your site for loading, responsiveness, and speed. We also make sure your site works reliably on all web browsers and mobile devices.
Deployment & Optimization
Once we’re sure that your site is ready to be released to the public, we’ll deploy it in your public domain. Then, we’ll shift into a monthly support process that will continue for 12 months. During that period, we’ll create monthly backups of your site, update scripts and plugins to maintain security and reliability, and perform layout and content updates at your request.
Project Timeline
The table below represents our projected timeline for your web design project.
| MILESTONE | Week |
|---|---|
| Initial Consultation | Week 1 |
| Wire-frames | Week 2 |
| Mockups | Week 3 |
| Copy & Graphics | Week 4 |
| Development | week 5–6 |
| Testing | Week 7 |
| Public Launch | Week 8 |
Pricing
The table below details the costs associated with your web design project.
Name | Price | Qty | Subtotal |
Initial Consultation | $150.00 | 1 | $150.00 |
Wire-frames | $300.00 | 1 | $300.00 |
Mock ups | $250.00 | 1 | $250.00 |
Copy & Graphics | $250.00 | 1 | $250.00 |
Development | $800.00 | 1 | $800.00 |
Testing | $150.00 | 1 | $150.00 |
Public Launch | $100.00 | 1 | $100.00 |
Subtotal | $2,000.00 | ||
Total | $2,000.00 |
Project Terms
Deese Marketing Association will build a website for your Website Development / Re-Development according to the description laid out in this proposal. Any additional features, pages, or other changes to project requirements may affect the timeline and costs laid out in the tables above and will require a separate change order document.
Invoices will be generated on listing in the pricing table above, and are due within 30 days of receipt by you (Please ask about our In-House Financing. No Credit checks. ZERO! Percent financing). You can make payment by wire transfer or credit card. Payments made 5 days past an invoice due date are subject to a $25 late fee.
All works produced because of the above-described web design project will become the sole intellectual property of yours. Deese Marketing Association reserves the right to use visual representations of the final product as part of our project portfolio.
Once the proposal is approved below, we will schedule an initial consultation.
This proposal pricing section is subject to negotiations by you
