Email Marketing Proposal Draft

Email Marketing Proposal Draft

Proposal presented by: Deese Marketing Association

Prepared for:

[Client.FirstName] [Client.LastName]

[Client.Company]

 

Prepared by:

[Sender.FirstName] [Sender.LastName]

[Sender.Company]

 

INTRODUCTION ‘Who We Are’
Research & Planning
Content Creation
Schedule & Goals
Fees
Agreement

 

Who We Ware

In a world with more than 3 billion active email addresses, it’s no secret that many of us prefer digital communication. Sometimes we check our inboxes on a smartphone or tablet, and other times we use a desktop or laptop. But no matter which way you like to read, it’s all about the content.
Deese Marketing Association is a proven leader in email marketing. We understand the power of communication and look forward to introducing you to a whole new set of customers.

 

Research & Planning

You’ve already made the smart decision to pursue a new email marketing campaign.  So, I want to make sure your expectations are met and you’re satisfied with the result. Here I begin laying out the process to eliminate any surprises down the road.

Step 1:
One of the first things Deese Marketing Association will do is determine how 
to craft messages that resonate with your audience. If you already have existing email subscribers, I will focus on how and why they signed up in the first place. How often do they open emails from your company, and what do they want to see in those emails? If you do not have an existing subscriber list, I will determine the best way to highlight your business and get the word out about what you offer.

Content Creation

There are several things to keep in mind when creating email marketing content. I have found the most effective way to communicate through this medium is by following a simple set of standards:

Short, Snappy, Memorable

Your customers are the most important people you deal with daily, so make sure they know you care. If you’ve got something new to show the world, do it first through your email subscribers. Deese Marketing Association shines in this light, as I produce clean and concise copy, giving readers just what they need to take the next step and follow links in your emails. And I know the most effective ways to use art and copy to draw in readers.

Schedule & Goals

As the saying goestoo much of a good thing can be bad. Deese Marketing Association will determine how often to send email blasts based on your business model and email open rate. I will also schedule everything to be sent at previously agreed upon times.
I also want to make sure you’re getting your money’s worth. I will create a set of goals with you so you can see the value of effective email marketing. These goals will include the open rate of emails and changes in online traffic after emails are sent. I will compile monthly reports for you to review.

Fees

The following is a monthly cost breakdown for my email marketing services. I use a cost per mille (CPM) metric for every 1,000 emails that fluctuates depending on how many are sent, which is explained in the first table:

NUMBER OF EMAILS SENT

CPM RATE

PRICE PER EMAIL

1 to 10,000

$20

$0.020

10,001 to 50,000

$15.00

$0.015

50,001 to 100,000

$10

$0.010

100,001-plus

$5.00

$0.005

NAME

PRICE

QTY

SUBTOTAL

CPM

$15.00

50

$750.00

Content Creation/Management

$5,000

1

$5,000

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

To Accept, Type Your Full Name Below

    Hello. Welcome to Deese Marketing Association Network. We are located between Monroe and Charlotte, North Carolina. We are a Website design, hosting, and marketing agency. We specialize in helping our clients to recognize that having the correct branding and marketing campaign online that will convert leads. That is what we are all about.

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