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The world is full of smart, capable professionals whose businesses didn't succeed — not for lack of skill, but for lack of business know-how. And I was one of them. Here's what I learned about running a business that law school never taught me.

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We all ask ourselves questions privately. If you'd like to transform your life, you can start by transforming the questions you ask yourselves. Here's how to start.

A professional font can improve the user experience by 40%. Choosing a font for your website may seem like a minor issue. In reality, typography is a pretty important web design element to pay attention to. Think about it. Your marketing messages consist of words. If your target audience can’t read those words, then what... […]

Starting an affiliate program is one of the most effective ways to generate traction and grow your business. You authorize others to promote your solutions on your behalf and compensate for their efforts in the form of commissions. However, offering an affiliate program isn’t a one-time thing. There are certain ongoing tasks you need to... […]

Whether your law firm is new with a handful of clients or you have been around for twenty years, your marketing strategy should include search engine optimization or SEO.  Combined with the best of 2024’s marketing tools and software, SEO can help you attract the right clients for your expertise. It can also help you... […]