Deese Marketing Association
Business Plan: Operation Plan

It is necessary to outline how the company currently and will continue to develop and maintain a loyal customer base. This section includes management responsibilities with dates and budgets and making sure results can be tracked. What are the envisioned phases for future growth and the capabilities that need to be in place to realize growth?

The operating plan describes how the business works. Depending on the type of business, important elements of this plan should include how the company will bring services to the market and how it will support customers.  It is the logistics, technology, and basic blocking and tackling of the business.

Depending on the type of business, the following sections may or may not be necessary.  Only include what is needed and remove everything else. Remember:  try to keep the business plan as to short as possible.  Excessive detail in this section could easily make the plan too long.

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